Oversee marketing for CAF and its affiliates, by managing a team including Graphic Designer, Marketing Executive, Ad Agency and PR agency.
Plan and execute marketing campaigns across all digital, print, and paid media channels, including social, search, display, native, video, and email.
Work closely with the website developer and ad agency to ensure fresh engaging content and messaging.
Manages platforms such as Impact Radius affiliate program with ad agency Garners insights around customer reviews and lead tactics for building social proof.
Establish an influencer panel consisting of bloggers to increase brand awareness, drive product adoption and build user-generated content
Cultivate relationships with chef community and key influencers and manage outreach Collateral creation/updates and deployment of new assets e.g. new promo flyers, updating/printing product guides,
Work with sales team to optimize the assets we created for sell-in and sell-through Retailer marketing initiatives including website set up with Hestan copy and images, eblast, social media, and catalog opportunities.
Manage CAF & Its affiliates webpage, update promos and programs, images, content and meet ad deadlines
Work & Support the Franchise team on their marketing plan and strategy to align with the CAF marketing strategy.
Prepare campaign performance reports
Analyze data to provide strategic suggestions for optimization Continually measure and refine messages & engagement techniques (user testing, A-B testing, surveys, focus groups, etc.)
Responsible for maintaining marketing budget
Develop social media channels not fully optimized, YouTube, Pinterest, Linked In, Tik Tok, Instagram
Create and Manage the CAF Blog post. Responsible for creating and coordinating the content.
Identify new digital opportunities by staying up to date with the latest industry trends, emerging technology, and market landscape
Oversee creation of product catalog, photography, video, and marketing collateral.
Audit and maintain asset library of photography and video for distribution to franchise arms
Manage all merchandising assets, developing, ordering,
Support Sales and Operations with training assets and effective marketing collateral
Perform website analysis and provide customized recommendations to elevate CAF’s messaging and increase sales
Ensure brand consistency across all channels
Create compelling powerpoint/google slide presentations for stakeholder meetings
Organize trade show presence with booth design and merchandising
Oversee website reviews to ensure syndication with customers, respond to reviews, and develop strategies to increase the total number of reviews.
Work cross-functionally with the internal teams.
|Job Location:||Al Kuwait, Kuwait|
|Job Role:||Marketing and PR|
|Company Industry:||Catering, Food Service, & Restaurant|